Serein

This was a project we were given in university. The task was to develop a brand centered around water-based products, simulating the process of building a real-world brand. This involved audience research, identity creation, and designing a campaign launch.

Serein is a skincare brand that champions self-love, confidence, and clean ingredients. With a focus on sustainability, Serein uses eco-friendly packaging. The brand collaborates with Calm, inviting consumers to listen to soothing sounds through the app while they unwind during their nighttime routine.