Spin City
Records.
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Build an identifiable brand identity system and ad campaign.
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Spin City Records is a record shop local to Calgary, welcoming an audience of any age.
Spin City prides themselves for their connection with community. In efforts to display this, staff are asked to curate a weekly playlist available for consumers who would like to listen on Spotify, whether it's up and coming artists or music of the past.
The identity system includes branding, a website, store merchandise, and more.
Deliverables
Naming
Brand identity system
App & website design
Print advertising
Digital advertising
Social stickers
Created
Alberta University
of the Arts
— 2022 & 2023