Spin City Records

This was a project we were given in university. The brief was to conceptualize a brand of our choice, develop a recognizable brand identity system, and create an advertising campaign.

Spin City Records is a locally-owned record shop in Calgary, celebrated for its deep community roots. To highlight this bond, the staff curates a weekly playlist, blending emerging artists with timeless classics, available on Spotify for everyone to enjoy. The brand also has a strong social media presence and offers merchandise for customers. The ad campaign taps into generational lyrics, aiming to resonate with music lovers of all ages.